We (Maryam and Fisayo) didn't set out to build a wellness brand together. For a long time, we were simply two people navigating different paths while experiencing the same kind of pressure.

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For me (Maryam), life has been shaped by structure, systems, and momentum. I built a successful career across banking and fintech, creating financial and payment products in fast-moving spaces. But life was constantly in motion, and I eventually chose to step away from what was familiar and moved to the UK to pursue a Master's in Innovation Management and Entrepreneurship. What followed was more than a new academic chapter. It was the challenge of rebuilding - navigating a new country, a different culture, harsh weather, intense academic pressure, and the emotional weight of starting over while still trying to show up fully for life.

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And for me (Fisayo), the journey looked different, but the feeling was the same. After facing stress and burnout in corporate life in Nigeria, I moved to the UK to pursue an MBA, hoping it would offer a pause. Instead, that pause quickly became another pressure point. Between academic demands, part-time work, and adjusting to a completely new environment, burnout found me again.

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This is where our story turns.

Our friendship first began in Nigeria while working in banking. When we reconnected in the UK, we realised we shared more than just history, we shared a similar challenging experience. In the middle of uncertainty, deadlines, and exhaustion, we began returning to the simplest things. One of those was lighting candles in an attempt to create stillness in the middle of what felt like a storm surrounding us every day.

This sparked the question:  what if candles could be more?  What if they could carry purpose, and help busy professionals like us find small moments of calm, joy, and balance in everyday life?

We quickly realised we were not alone in our experience. So many Millennials and Gen Z professionals were living the same story: moving at full speed, juggling multiple pressures, quietly edging toward burnout, and searching for simple ways to feel more grounded, more balanced, more like themselves again.

That moment became the foundation of The 2702 Company, not just to create candles, but to build purpose led brands that create feel-good products designed to support emotional wellbeing and bring balance back into the rhythms of everyday life.

The 2702 Company was created as the parent company with a vision to build products that sit at the intersection of emotional wellbeing, modern living, and daily ritual. We believe wellbeing shouldn't feel complicated or clinical. Instead, it should be embedded into the moments, routines, and spaces we interact with every day.

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We believe every emotion is valid, and that wellbeing begins with creating space to pause, be present, and reconnect with ourselves. This is what helped us and so many of our friends and clients and we strive to inspire more people to reclaim their wellbeing one meaningful moment at a time.

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What we found was simple: small sensory experiences can have a powerful impact on how we feel. Moments of pause, comforting scents, and intentional spaces can help people feel calmer, more uplifted, and more connected to themselves.

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Muuds is the first expression of this vision.

Muuds was born from lived experience: the in-between moments - the busy mornings, the long workdays, and the quiet evenings when the mind is still catching up with everything life demands - and a simple but powerful question: what if scent could do more? What if it was not just something that filled a room, but something designed with intention - to calm, uplift, restore, and reconnect? What if everyday rituals could become emotional anchors?

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To better understand how people navigate these everyday pressures and answer these questions, we began researching the experiences of Millennials and Gen Z professionals living and working in fast-paced environments as well as how scents, space, and ritualconnect to emotions. Through research, focus groups, conversations with our target audience, we explored the products, habits, and experiences that help people manage stress, boost their mood, and feel more emotionally balanced.

What we found was simple: small sensory experiences can have a powerful impact on how we feel. Moments of pause, comforting scents, and intentional spaces can help people feel calmer, more uplifted, and more connected to themselves.

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These insights became the foundation of Muuds.

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The result is more than just products, it’s a pathway to wellness designed for everyday living. Muuds is dedicated to enhancing everyday well-being through simple self-care rituals. Each product is thoughtfully designed to uplift, restore balance, and create moments of joy in everyday lives.

Together, The 2702 Company and Muuds represent a shared belief: that emotional wellbeing doesn’t have to be separate from daily life, it can live within it.

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Our mission is to elevate everyday living through mood-led products and experiences, helping people feel better in the spaces they live and work in.

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Let’s light up your Mood!

Maryam & Fisayo

Our Mission
To create unique experiences through innovative products that improve quality of life.

Our Vision
To be a global feel good brand that promotes positivity.